Myriad IT

8 Steps to Take Your Brick and Mortar Business Online – The Internet is here to stay, no doubt about it. Still, many small businesses haven’t moved online. Some may not feel the need yet. Others may be scared because the territory is unfamiliar. Whatever the case may be, below are some simple steps you can take to move your brick-and-mortar business online—something you must do if you want to be able to compete in the long run. Your customers are online. Your competitors are online or moving there soon. Don’t get left behind. Read more…

The Internet was supposed to level the playing field, but according to a recent Demandbase survey, 80 percent of B2B marketers and IT professionals feel like their website is not living up to its lead generation potential. In the report, a number of different reasons for this were discussed, including an inability to act on analytics data, problems tracking and reporting on unregistered/anonymous users, and marketers not fully understanding the people they’re trying to target.

If your own website isn’t living up to its potential, below are some areas I’d first focus on when attempting to boost your marketing power. Think of this as your customers’ wish list for your website. READ MORE…

In case you haven’t seen it yet, the Pew Research Center just released a very interesting report that takes a look at how people learn about local communities and where they go first for information. In the report are many valuable insights for small business owners to learn from and potentially incorporate into their marketing mix. In case you don’t have time to read the whole document or just want the highlights, below are four stats I think every small business owner should know. READ MORE…

Learn how to influence your customers’ buying behavior.

Miami Herald article by Tasha Cunningham

Are you effectively influencing the buying behavior of your potential customers online?

It’s an important question to which every small business owner must have an answer. It is imperative that you know who your potential customers are and how you can influence them. But how exactly can you influence consumers online to buy your product or services versus that of your competitor?

To find out, BizBytes enlisted the advice of James Gray, chairman of the Florida Atlantic University’s Marketing Department… READ MORE…